Are You Sacrificing Your Brand?

The word “brand” is thrown around a lot, especially if there is something at stake.  However, at times I feel like it’s such a common term that its importance gets lost in translation and not enough people treat it with care.  For me, brand recognition is major!  I see logos and names and images that are associated with huge companies like Nike, Pepsi, Sony, even Target, and I realize how much success can come when a consumer recognizes you! Keeping this in mind, how do you know if a business move will help or hurt your brand?  I haven’t started mass branding my logo yet (shirts, bags, business cards, etc.), but when I do, I’ll be careful where I attach myself.  For example, I won’t want to put my logo in the NRA monthly news letter, but I may want to buy some ad space with VIBE Magazine.   Here are a few things that I will look for:

1. Does it represent DANItheDreamgirl in the best light?

2. Will I be reaching out to my target demographic?

3.  Will I see a return on my investment (followers, hits, etc.)

What things do you keep in mind when attaching your brand to things?

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Write About What’s Hot! Or Not? ~Become a Blogger Mondays!

I often struggle with the decision to write about current events on my site because I don’t want it to ever become a gossip site.  I don’t knock gossip sites, but the purpose of Danithedreamgirl.com is to inspire others to follow their dreams.  So, where do current events fit in, in the Dreamworld?  I have asked myself this question at least a hundred times!  The conclusion that I’ve come up with is, they fit in wherever I want them to.  I have to keep reminding myself that this is my site and what I choose to put out there is solely my decision.  However, there is also a healthy balance in being true to the people that follow my blog.  So, here is what I do when I have the urge to say how happy I am about Kim Kardashian and Kanye West having a baby (for example):

1. I hone in on why the particular event is important enough for me to write about, i.e. what moves me, what makes it important, how will it encourage my readers.

2. I stay true to myself first and foremost, then I stay true to my readers.

I learned from Angel’s Laws of Blogging that if you don’t have anything to write about, it’s better to not write anything at all!  Basically, I write what I want and I don’t force it.

3.  I do my research.

It’s so important to pay attention to what’s “poppin” out there.  I don’t want my site to become an open journal for the world to see, filled with a ton of things that nobody cares about reading.  Instead, I want it to be a place where people can read about examples of others following their dreams, as well as, highlighting the exciting events taking place around us all.

Find the balance and the rest will fall into place!  Happy Blogging!

Become a Blogger Mondays: It’s Time to Piggyback!

Sooooo, remember that whole segment I did about getting yourself out there when you’re a new blogger?  About how it’s important to grow your brand and network?  REMEMBER? No?  Ok, well, this is where I told you that it’s important to SPREAD YOUR WINGS!  I’m going to piggyback off of that post and share an example of what I do to get out there on occasion.  I like to cover events that are happening in the DC area and recently I’ve been volunteering for Lazy Panda!  Don’t remember who they are?  Well, go back to my post about being at Trillectro because I was hanging with them there also!

I attended the most recent H Street festival and not only volunteered with helping Lazy Panda out, but I got to snap some pretty cool pics also!  Check out my skills:

Tabi Bonney

Become a Blogger Mondays: Spread Your Wings!!!

spreading-my-wings-butterfly-maria-martinez

Source: Fine Arts America, Maria Martinez

Hello, Dreamworld!  Welcome back for another segment of Become a Blogger Mondays!  As you know, I like to share my experiences and advice about what I’ve learned within the blogging realm, thus far.  By now, the new bloggers who began on this journey with me are not so new anymore!  They have a little bit of experience under their belt and are trying to boost their brand, their reach and their content.  I can’t stress enough how important expansion is for your site.  A couple of weeks ago I discussed consistency in posting, but once you’ve developed your consistency, it’s time to take it to the next level.  Here are some tips on how to SPREAD YOUR WINGS:

1.  You don’t just want to tap into your regular following.

It’s extremely imperative that you are dipping into unique pools of visitors, followers, readers, etc.  Gaining momentum is all about expanding past that group and making “new” people aware of what you have going on.

2.  So how in the heck do you do this? Well, social media will be your new BFF!

Writers, journalists, artists, etc. all have a distinct advantage in 2012.  We have the world at our finger tips.  Use what resources you can…that’s what I call the “low hanging fruit!”.  Don’t be afraid to post your links/articles on Facebook, Twitter, Tumblr, etc.  As you know, word of mouth is POWERFUL!!! So a friend can pass along your site link to their friends and it creates a domino effect and before you know it, there are people you don’t even know reading your stuff.

3.  It’s not just a virtual world…get back to the basics.

There’s something to be said about people who still have the ability to speak in-person and network.  Sure, social sites are amazing, but be sure that you are still MEETING people and giving that good ol’ firm hand shake.  What do I do? I go to events, I volunteer, I work with other bloggers, I sign up for media coverage at events…there’s so many things that you can do to physically be in someone’s presence.  I must say, sometimes that can leave more of a lasting impression than just forwarding a link along.

4.  Don’t be afraid!

It’s hard to just put yourself out there and share your mind with the world, but don’t let that stop you.  Fight past the nerves and be open!  What’s the worse that can happen? Someone doesn’t like what you write? So what! You write for you and followers are just a bonus.  Be confident and don’t psyche yourself out.

I hope this has helped you on your blogging journey!  Feel free to ask any questions and/or add your own tips!  Thanks for visiting Danithedreamgirl!