If you tuned in to watch MTV’s Video Music Awards (VMA’s) then you witnessed nothing short of an absolute freak show. With more talking than performances, viewers may have been left in shock and to wonder what MTV has evolved into. Continue reading
Why is it that we see young stars in the industry practically self destruct? Let’s face it, Disney stars turn into NC-17 rated porn stars in their videos and it only seems to be noted as a problem once they are in rehab. We have Britney Spears, Lindsay Lohan and now Miley Cyrus. We also see male pop stars like Justin Bieber struggle with transforming into adulthood. It’s kind of scary to know that the industry life can take hold of a child’s innocence and release them as far too daring kids that have grown up too fast.
I will say, I actually like Miley Cyrus. I don’t think she has fallen off of the deep end yet…in fact, she seems to be somewhat of a marketing genius. During her MTV VMA performance with singer Robin Thicke, she was mentioned in Tweets at one of the fastest rates in VMA history, with 300,000 tweets per minute. By the end of the first airing, the VMA’s had over 4.5 million Twitter mentions. She has one of the hottest singles out now, Wrecking Ball, and you have to admit, she’s gorgeous. With all of that said, some veterans in the business see a young girl going down the wrong path with her “Twerking for Tweets” mentality and her naked body on an actual wrecking ball. Singer Sinèad O’Connor writes an open letter to the young Cyrus star. She states:
I am extremely concerned for you that those around you have led you to believe, or encouraged you in your own belief, that it is in any way ‘cool’ to be naked and licking sledgehammers in your videos…It is in fact the case that you will obscure your talent by allowing yourself to be pimped, whether it’s the music business or yourself doing the pimping. The music business doesn’t give a sh*t about you, or any of us…They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted… and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone. The look I chose, I chose on purpose at a time when my record company were encouraging me to do what you have done. I felt I would rather be judged on my talent and not my looks. I am happy that I made that choice, not least because I do not find myself on the proverbial rag heap now that I am almost 47 yrs of age, which unfortunately many female artists who have based their image around their sexuality, end up on when they reach middle age. As for the shedding of the Hannah Montana image… whoever is telling you getting naked is the way to do that does absolutely NOT respect your talent, or you as a young lady,” she wrote. “Your records are good enough for you not to need any shedding of Hannah Montana. She’s waaaaaaay gone by now.. Not because you got naked but because you make great records.
What do you think? Is Miley headed down the wrong path or is she building an empire? While you try and figure that out, check out her video Wrecking Ball that has everyone up in arms.
When you know where he’s come from…you’d never think it would be easy for him to succeed in this world. Born and raised in the Bronx, NY, Jonathan is 1 of 6 siblings and is beginning to find his way. At a young age, he and his brothers and sisters lost their father (my Uncle) in what is still an unsolved murder. Some odd years later, they would lose their mother. Being raised by my grandparents, he has managed to graduate high school and get a full scholarship to Franklin & Marshall, where he won the prestigious award for the best documentary in his class. It amazes me that he possesses so much resilience, determination and passion after everything that he has endured. He probably doesn’t even know it, but he is one of my light sources. To know that my baby cousin (not so baby anymore) is so strong…there’s never an excuse for me to not push hard as well.
Now, onto the exciting news! Jonathan has managed to WOW the big-wigs and he was the winner of MTV’s Intern Army Mission. In short, a selected few who made the cut, were able to compete for the number one spot and win a fully paid trip to the VMA’s in LA! Each intern had to make gorilla style videos promoting the VMA’s and were judged on overall creativity (I’ve posted one of his mission videos below). YES! My baby cousin (I gotta stop saying that) came out on top!!! I know for a fact that many people, young and old, can learn so much from this brilliant soul, so I wanted to pick Jonathan’s brain so that others could get an idea of how he got to where he is now!
Briefly explain what you actually do for MTV.
So I interned with TV Land. I did a lot of editing and trimming of a variety of sitcoms such as Everybody Loves Raymond, The Nanny, and many other sitcoms in order to create promos. I resized and placed logos on these promos and sent them to be approved and aired. I pulled and recorded footage onto tapes. I also transferred footage from these tapes onto computers which I cut and put onto TV Land’s server for future use. I also attended audio/video sessions and performed production runs to deliver materials. I even shadowed current staff Production Assistants and performed any production related duties needed for shoots, edit/audio sessions,or delivery.
What was the challenge that you had to succeed in, in order to win the internship?
Well besides overcoming the stress of the short deadline we were given for each mission, I had to really impose myself into large crowds, and really persuade new yorkers ( and you know how they can be) to listen to me for a second, and hear what I had to say. Although a struggle, I just brought forth my charisma and that took the crowds.
What did the prize include?
The prizes were: The Grand Prize winner (1st place) won a free paid trip to the Video Music Awards out in LA. That included a free flight, hotel, and tickets to the VMA’s, along with one friend. The contest included 5 missions and we were judged overall on consistent creativity. Each round had a first place winner, and then all five were judged. MTV hires about 500 interns throughout all their networks, and all of these were a possible candidate for this contest.
What does this mean for your future affiliation with MTV? Does it guarantee an internship?
This win only proved to Viacom that I am a strong and hardworking individual. At the end of my internship, I was ecstatic to find out that I had a job offer after graduation. I am still keeping my options open, but this was an amazing offer.
How did you get such an awesome opportunity to work at MTV?
I got the job at TV Land through my scholarship program known as the Posse foundation. A program that was recognized by president Obama, they recruit young/diverse leaders throughout several major cities, and put them in top liberal art schools. This program has a huge and very powerful network of companies and jobs, whom all love working with Posse students.
What are your long-term goals?
My long-term goals, besides get a job, is to be successful in anything I choose to do. Always be a thinker and find new ways to innovate. I want to direct films, and hopefully make movies. Even direct and write my own TV Series is another option. Whichever happens, I know for sure I want to show my experiences through the scope of film and help others tell their story when their voice is unheard.
How do you think you managed to find so much success, despite your tragedies/hardships in life?
I think I find my successes in just staying focused on the prize. What I went through was tough, and those tough things start to wear you down, but when there’s motivation for something bigger and better, then you refuse to be pulled down. Life doesn’t have to be sad or angry. I try to always focus on the best side of things which I guess makes me optimistic. And also realizing that patience is important keeps me focused. It’s easy to just give up because it doesn’t work out immediately. Success for me is a plant and pay off system. You “plant” your opportunity and it needs hard work and time to flower.