It must be tiring for Solange to constantly be compared to her powerhouse sister Beyoncé. For years, Solange has been proving critics wrong by remaining on her own path and creating her very own brand that stands out. I’ve always respected her ability to not only handle the criticism gracefully, but to also create artistic masterpieces through music and fashion. Solange’s latest achievement is being named an Art Director and Creative Consultant for mega footwear brand Puma. She has proven that originality and individuality will get you far! Check out how she feels about her new role by reading her recent Facebook post:
After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!